Gotta See It: Panthers unveil new logo and uniforms

Florida Panthers executive chair Peter Luukko discusses the major moves announced in their front office, promoting Tom Rowe to GM and Dale Tallon to President of hockey operations.

The Florida Panthers officially have a new look.

The organization unveiled a new logo and uniforms on Thursday at BB&T Center in its first major logo change since its inaugural season in 1993.

The Panthers’ primary logo features a more stoic panther inside a shield with “Florida” written across the top. That logo will be used on their away uniforms while the same design will be used on the front of the home uniforms with “Panthers” going across the top.

Florida Panthers on Twitter

“The idea when we came into Florida and took responsibility for the stewardship of the franchise, was to start anew and create traditions that were unique to this new start,” owner Vincent Viola said in press release. “I think the logo harkens to the vanguard of courage, the idea that you put a shield on the hockey uniform.

“We wanted something that began a new tradition of winning and demonstrated courage and selfless dedication to a team pursuit of victory.”

Florida also introduced an alternate logo that will be used as a patch on the shoulder of both home and away jerseys. That logo includes the Florida state flag with a Panther above it.

Florida Panthers on Twitter

A tertiary logo that shows the evolution of the original leaping panther has been updated and will be used as a helmet decal.

The Panthers enjoyed their best season in franchise history in 2015-16, but were eliminated in the first round of this year’s Stanley Cup Playoffs by the New York Islanders.

When submitting content, please abide by our submission guidelines, and avoid posting profanity, personal attacks or harassment. Should you violate our submissions guidelines, we reserve the right to remove your comments and block your account. Sportsnet reserves the right to close a story’s comment section at any time.