Most partnership announcements between two major brands are pretty yawn-inducing. But not when they come packaged with three-and-a-half minutes of mesmerizing hockey candy.
The National Hockey League, its Players’ Association and GoPro, masters of the first-person point-of-view camera, announced their plan to give fans live GoPro footage, starting with this weekend’s All-Star Game in Columbus.
“The use of GoPro cameras will give fans a new perspective of the extraordinary speed and skill of today’s NHL players,” said NHLPA rep Mathieu Schneider in a press release. “We are excited to have GoPro working with us and the NHL to show the great athleticism of our players.”
Which is a formal way of saying, “This is going to be sick.”
Watch GoPro highlights from stars Sidney Crosby, Patrick Kane, Jonathan Toews, Henrik Lundqvist, Tyler Seguin, Taylor Hall, Patrice Bergeron, Tuukka Rask, Zach Parise and T.J. Oshie (that shootout move!) shot back in September.
And in case you needed one more reason to lament the talented and charismatic P.K. Subban’s All-Star Game snub, here it is:
