LeBron James just keeps winning.
Just hours before his Cleveland Cavaliers will attempt to take a 2-0 series lead over the Toronto Raptors in their Eastern Conference semifinal series, it sounds like James has already emerged victorious … on the pitch.
According to ESPN’s Darren Rovell, a two per cent stake James received in Premier League club Liverpool in 2011 is delivering a great return.
LRMR, James’ marketing firm, agreed to a joint venture with Liverpool and Boston Red Sox owner’s John Henry’s then-named Fenway Sports Management (now called Fenway Sports Group) in April 2011.
Fenway Sports Management bought Liverpool for $477 million in October 2010, but now, with Liverpool reaching its first UEFA Champions League final since 2007 and the $100 million-plus, according to Rovell, the club will make from the appearance in addition to the Forbes reported $1.49 billion it’s worth now, that two per cent stake James holds – worth $6.5 million – has ballooned to nearly five times it’s valuation to $32 million in just seven years.
Now James will focus in on shaking off an uncharacteristically inefficient 12-for-30 shooting night in Game 1 and try to leave Toronto with a commanding series lead.
His Cavaliers take on the Raptors in Game 2 at 6:00 p.m. ET on Sportsnet ONE.
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