The NHL and Adidas have partnered with Justin Bieber's drew house brand on four unique jerseys for the 2024 NHL All-Star Game in Toronto.
The collection was revealed on Hockey Night In Canada and is focused on the next generation of fans with a blend of sport and culture.
The four uniforms are blue, red, yellow and white. The NHL shield, which measures 22 inches tall and spans the full width of the uniform, is one of the largest crests to ever be featured on an NHL sweater.
The NHL, Adidas and drew house have previously collaborated on a reversible alternate jersey for the Maple Leafs.
“After the tremendous success of our first NHL, adidas and drew house collaboration for the Maple Leafs’ Next Gen jerseys, we have looked forward to another opportunity to bring a bold, fashion forward look to NHL jerseys,” said Brian Jennings, NHL Chief Brand Officer and Senior Executive Vice President, in a statement. “The All-Star Weekend in Toronto is the perfect setting for a fresh perspective on the All-Star jersey. The vibrant colours in this year’s All-Star collection are both youthful and classic and offer the perfect complement to the young NHL talent set to meet in Toronto for this year’s NHL All-Star Weekend.”
The 2024 NHL All-Star Game festivities can be seen on Sportsnet and Sportsnet+ on Feb. 1-3. This year's festivities will feature the return of the player draft and a revamped Skills event in which 12 players will compete in multiple events for a $1 million prize.
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