– Experiences a 67% increase in overall share for the R1 period YoY-
-Delivers double to triple-digit audience growth across all weekday programming-
– Prime Time Sports with Bob McCown up 23%; Brady and Lang in the Morning up 80%; Hockey Central @ Noon up 115% –
TORONTO (March 7, 2013) Simply. The. Best. Sportsnet 590 The FAN is the unanimous radio home to Toronto sports fans, once again experiencing double and triple-digit ratings growth in all weekday programming in the key sports demographic (Male 25-54). As announced today in the Bureau of Broadcast Measurement (BBM) survey report, Sportsnet 590 The FAN’s total share of tuning has increased by a dramatic 67% for the R1 period (Nov. 26, 2012 to Feb 24, 2013) over the same period last year.
“We have great pride in seeing Sportsnet 590 The FAN continue to grow and deliver record audience numbers, especially with our already commanding audience base,” said Don Kollins, Program Director, Sportsnet 590 The FAN. “Across the board, from morning to night, Canadian sports fans tune to us first – and do not leave. Our mission has been, and continues to be, to create the best sports talk radio content that engages, entertains and informs, featuring the top sports personalities in the country.”
Each daytime show on Sportsnet 590 The FAN experienced double to triple-digit growth for the R1 period year-over-year:
- Brady and Lang in the Morning (5:30 a.m. to 9 a.m. ET) – increased share of hours tuned to 8.1 share from 4.5 (80% increase)
- The Jeff Blair Show (9 a.m. to Noon ET) – increased share of hours tuned to 9.4 share from 3.8 (147% increase)
- Hockey Central @ Noon (Noon to 1 p.m. ET) – even though the show aired during the NHL lockout, increased share of hours tuned to 10.3 share from 4.8 (115% increase)
- Tim & Sid (1 p.m. to 4 p.m. ET) – increased share of hours tuned to 8.6 share from 5.5 (56% increase)
- Prime Time Sports with Bob McCown (4 p.m. to 7 p.m. ET) – Canada’s most-listened to sports afternoon drive show in Toronto increased listenership to 11.3 share from 9.2 (23% increase)
Source: BBM PPM Surveys, Toronto CMA
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About Sportsnet
Sportsnet connects Canadian sports fans to their favourite teams and athletes, using five platforms: TV, Radio, Print, Online and Mobile. Sportsnet is Fuelled By Fans, and delivers storytelling on a local, regional, national and global level. The multiplatform brand consists of Sportsnet, sportsnet.ca, Sportsnet 590 The FAN, Sportsnet 960 The FAN, Sportsnet magazine, Sportsnet Mobile and the Hockey Central app on iPad and Playbook. Sportsnet is the Canadian leader in NHL and MLB television broadcasts and is home to 162 Toronto Blue Jays games, plus MLB Playoffs and the World Series. Sportsnet is an official licensed broadcaster of the 2014 FIFA World Cup BrazilTM and also offers an exciting sports lineup including the NFL, the Memorial Cup, Ultimate Fighting Championship®, Grand Slam of Curling, IndyCar, the Rogers Cup tennis tournament, and extensive soccer programming including Barclays Premier League, UEFA Champions League, UEFA Europa League, MLS Vancouver Whitecaps FC, CONCACAF and Canadian national team matches for men and women. Connected is the network’s nightly news program, providing regional and national coverage of the day’s events in the world of sports.