The final of the Professional Women’s Hockey Players Association’s Secret Dream Gap Tour Toronto stop will be live streamed on Sportsnet’s TikTok account on Sunday.
The game, at 2 p.m. ET / 11 a.m. PT, will mark the first live stream of a sports event on TikTok in Canada.
Team adidas (Minnesota) will face Team Scotiabank (Calgary) on Saturday, with the winner squaring off with Team Sonnet (Toronto) for the Secret Dream Gap Tour’s Toronto Showcase title. The final will be at Scotiabank Arena.
Sportsnet’s Ailish Forfar and Faizal Khamisa will co-host the pre-game, intermissions, and post-game on TikTok, while Harnarayan Singh and Jennifer Botterill will provide the live play-by-play and analysis on both the TV and TikTok broadcast. Also part of the TV broadcast crew for the game are Jeff Marek as in-arena host and a studio panel hosted by Caroline Cameron alongside analysts Sami Jo Small and Manon Rhéaume.
“Partnering with TikTok, in conjunction with Secret Deodorant, allows us to continue to experiment and innovate with our broadcasts to increase visibility for the PWHPA and these world-class athletes, and to deliver the action to a growing fanbase on a platform where they consume sports content,” said Sportsnet president Bart Yabsley.
“For the first time ever in Canada, a full PWHPA game will be live streamed through the TikTok platform, allowing us to better reach young women and further inspire them to keep sports a part of their lives,” said Secret Canada vice president Lisa Reid. “At Secret we believe that equal sweat deserves equal opportunity. This broadcast partnership with Sportsnet allows us to continue to increase visibility of these top athletes, provide them with an opportunity to showcase their talent, grow their fan base and underscore the importance sports has had in their lives.”