The parent company for UFC is in final negotiations to purchase WWE, according to multiple reports.
CNBC was first to report that Endeavor Group could finalize the deal as soon as Monday.
The network reports UFC and WWE will form a publicly traded company.
CNBC says Endeavor will own 51 per cent of the new company, while WWE shareholders would get 49 per cent.
WWE chairman Vince McMahon will reportedly be named executive chairman under the deal.
The deal ends WWE's long stretch as a family-run business. McMahon bought the company from his father in 1982.
The news comes during WrestleMania weekend in Los Angeles.
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